Do you want to be an entrepreneur? Then put yourself in your user's shoes

A new study explores the cognitive traits that can spur the recognition of market opportunities in entrepreneurship. In particular, this research introduces a new cognitive mechanism called “user perspective taking”, which means assuming the user’s perspective when approaching a market, and finds that by adopting such a perspective entrepreneurs are able to enhance their ability to identify market opportunities.

from Top Health News -- ScienceDaily http://ift.tt/1To4E7J

Mia M.L. Bryant

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